Online Market Assessment Key Words By Order Of Searches And Downloads - 275 Words

Online Market Assessment: Key Words By Order Of Searches And Downloads (Term Paper Sample) Content: Student NameOnline MarketingInstitution NameDateOnline Market AssessmentQuestion 1: SolutionChoose a product that you are interested in selling online. Select a couple of key words, which will represent the product. The product to be sold online is computer software. The keywords for searching for software include Computer program, Office Application, executable program, antivirus, Java, Microsoft, accounting, programming, and design. The summary of local searches and downloads are presented as shown in table 1 below:Table 1: Key words by order of searches and DownloadsKey WordSearches and Downloads (000)1Mobile Apps16572programming7863Microsoft4784Web Application3425accounting2346antivirus1797Java1648Office Application1329executable program5610Computer program5511Database3812Microsoft Project2113Visio12The top 10 key words are highlighted in yellow in the table. The last three key words are considered irrelevant and are thus deleted, leading to table 2 below.Table 2: List of Top Ten Relevant Searches and DownloadsKey WordSearches and Downloads (000)1Mobile Apps16572programming7863Microsoft4784Web Application3425accounting2346antivirus1797Java1648Office Application1329executable program5610Computer program55Total =SUM(ABOVE) 4083KeywordsSearch TrendingThe trend of searches of the Google trend tool shows the results as presented in table 3 below.Table 3: Trends of searches and downloadsKey WordTrend of Searches and Downloads (000)2008200920102011201220132014Mobile Apps23435653267886612761657programming123245345478583678786Microsoft345345234546632765564Web Application341234130146239301342accounting386379172279214234antivirus16347454134150179Java234528156161161164Office Application163732546993132executable program564789246267358560Computer program174 58697322855Database21767889432338Microsoft Project1452517231721Visio26987912The analysis of the data is presented in figure 1 below. The trend is different for all the keywords. For example, an increasing trend of downloads and searches is for mobile Apps, Web Applications, executable, Microsoft programs and programming software. A stable trend is realized in the case of Office Applications, Antivirus, Microsoft project, and Visio. A decreasing trend is seen in the case of database applications.
Figure 1: Trend of Searches and DownloadsQuestion 2: SolutionOverall, the average trend of searches and downloads increases as seen in table 4 and figure 2 below.Table 4: Average Number of searches and downloads.YEARTOTAL20081246200915382010174120112741201233352013407320144744
Figure 2: Average number of search and downoadsFrom the analysis, the average number of searches increases every year (Kotler and Kevin 63). This indicates the possibility of a continuous increase in the future years (Kerin 31).Question 3: SolutionThe cost per click ranged between US$1 and US$2 (Solis 21). The summary of the cost of searches and downloads are presented in table 4 belo...